Meet Our Team

Catherine Crosslin

Catherine Crosslin

Founder & CEO, Master Facilitator, Professional Coach
Areas of Expertise: Leadership, Personal Development, Culture Transformation, Athletic Performance, Coaching, Community Engagement, Social Solutions and Corrections.

Cathy Crosslin is Owner & CEO of Instar Performance, an internationally recognized personal and organizational development company. Ms. Crosslin has global reputation as a dynamic, inspiring and influential presenter, consultant and coach. Instar’s techniques & curricula are firmly grounded in Cognitive Science. Client results are measured in millions of dollars to bottom-line results.

People who work with Ms. Crosslin call her a “maker of champions.” She is inspiring and experienced; she drives unsurpassed personal and organizational results. Clients include Fortune 50 companies, Global Leadership Teams, C-Suite executives, professional athletes and the criminal justice system. Ms. Crosslin and her team are consult to executives around the world including China, France, Germany, Poland, Mexico, Brazil, India, Canada and the Netherlands.

Instar’s impact extends far beyond people’s careers and into their personal lives; improving life satisfaction, deepening relationships and releasing individual potential. The engaging and interactive facilitation and coaching techniques help clients challenge deeply held beliefs and habits that inhibit growth, achievement and success.

In the world of athletics Ms. Crosslin is known as a “Coach’s Coach.” She brings years of experience as a coach and athlete to her work. Professional and college athletes and coaches who work with her improve their mental tenacity and focus, increase confidence and motivation, and improve game-time performance.

Prior to founding Instar, Ms. Crosslin spent 15 years at Gordon Graham & Co., Inc. She earned a B.A. in Psychology from Whitman College; and an M.Ed. from Western Washington University. She coached WBB at each Alma Mater: Sehome, Western and Whitman.

Expertise: Organizational Culture, Leadership Development, Executive Coaching, Employee Engagement, Athletics, Motivation, Women’s Issues, Public Speaking, Facilitation, Team Building, Corrections, Communication, Belief-based Initiatives.

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Gordon Graham

Gordon Graham

Change Agent, Senior Advisor and Author
Original Founder: Gordon Graham & Company, Inc.

Gordon Graham is the original founder of the Bellevue, WA-based Gordon Graham & Company (GGCO), now owned by Instar Performance. GGCO was established in 1994 and provided education and training to communities, corporations, and correctional institutions. Graham is admired and highly regarded as a powerful change agent in some unlikely circles.

Graham stands as the ultimate example of personal reinvention. A unique individual, Graham went from being a self-described “consumer of correctional services” to “change agent” — a vocal advocate for reform throughout the correctional system and a strong catalyst for personal and organizational transformation across all sectors.

From the outset, Gordon Graham’s hard-scramble life seemed easily predictable. On his own in the streets of Philadelphia since age 14, Graham ultimately spent more than 17 years behind bars in several of the nation’s most notorious prisons, including Walla Walla. An amateur boxer always ready for a fight – inside or outside of the ring – he once spent an entire year in solitary confinement.

One day, a chance introduction to Lou Tice, CEO of The Pacific Institute, a global pioneer in leadership development and transformational change, helped Graham turn his life around. Tice, a former football coach turned motivational speaker, became a life-long friend and colleague, and helped Graham finally recognize that “change is an inside job.”

As he recognized what he had not seen before – that he was accountable for his own life – Graham’s first thought was, “I’ve got to get this back into prisons, where there are people like me who want to change, but don’t know how.” The insight led Graham to form Gordon Graham & Company, where he developed several innovative DVD-based training curricula that are used in a variety of settings, from prisons across the U.S. and Canada to corporate America.

Over the past 30 years Graham has received thousands of moving, unsolicited testimonials and accolades from inmates, guards, wardens, and government officials about the incredible impact of his work. Along the way Graham wrote two books, an autobiography, “The One-Eyed Man is King,” and “Change is an Inside Job.”

Gordon Graham’s unique background, communication skills and total commitment to accelerating the positive change process in others have quickly established him as one of the most sought-after consultants and seminar leaders in the area of union/management relationships.

Today his client roster includes federal agencies and municipalities, at-risk youth and prison inmates along with leaders and teams of several major corporations, and not for profit organizations.

Among his past and present clients are City of East Palo Alto, California, City of Marion, Indiana, Compaq, Department of the Army, a great many State Departments of Corrections, Deschutes Brewery, Eagle Crest Properties, Federal Bureau of Prisons, Federal Mediation & Conciliation Service, Ford Motor Company/UAW, General Motors/UAW, John Deere, International Association of Machinists (IAM), ISP Chemical, Merck & Company, Phillip Morris USA, Trendwest Resorts, Inc./Worldmark, United Auto Workers U.S. Postal Service, U.S. Department of Labor, and the Wrigley Company.

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Kelly Frere

Kelly Frere

CFO

Kelly Frere is CFO of Instar Performance. Kelly began with Instar at inception in 2009. She spent many years in the Human Resource field earning her Professional in Human Resources Certification in 1990. Kelly attended Pacific Lutheran University in Tacoma, WA earning her BA in Sociology.

In addition to managing all the finances for Instar Performance, she manages the many projects that Instar is blessed to be a part of. Although she does not currently help coach the clients, she gets a lot of satisfaction being involved in each client’s growth journey in this way. She enjoys the personal connections made with her clients.

Kelly also happens to be the little sister of Cathy Crosslin. She has benefited from Cathy’s coaching for many years. Kelly works out of her office in Bellingham, WA. You can reach her at kfrere@instarperformance.com, 360-223-2302.

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Eva A. Anderson

Eva A. Anderson

Product and Content Development / Master Facilitator
Areas of Expertise: Culture Transformation, Leadership Development, Social Solutions and Vision Building.

Eva Anderson has worked as a product and content development specialist for over 15 years across various industries including Lifestyle, Professional Development, Children & Juvenile Products, Housewares, and Apparel. Her collaboration with Instar Performance has expanded existing initiatives and inspired new program platforms in Personal and Professional Development. Additionally, she is a Master Facilitator for several programs offered through Instar’s Corporate Culture and Corrections Divisions.

After earning her Business Administration degree, with a concentration in Economics and Philosophy from Russell Sage College in New York State, Eva worked in Higher Education and Small Business Management. After several years she left the corporate environment to leverage her project management and business development skills in private enterprise. She serves as President for two different product development organizations, which she helped form and grow, and is Managing Partner of a third, Anderson Sommers, LLC a merchandising and marketing consulting group. She is currently completing her MBA with a concentration in Human Performance and Human Resources and works primarily in content development and program facilitation.

She is the recipient of several product awards including the Oppenheim Gold Seal, Oppenheim SNAP, Oppenheim Platinum, Parent’s Choice Award and the Good Housekeeping Top Product Award. Several of her products have been featured on national television and in national publications. Ms. Anderson’s diverse experience in developing products over different industries, both mass and specialty markets, is the linchpin corroborating her intimate knowledge of the changing landscape of global business in the 21st century. Eva is a passionate innovator whose career has evolved through cultivating better products, people, and organizations.

Eva and husband Patrick have been married since 1992 and live in Saratoga Springs, NY with their two sons, Allan and Tommy.

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Michael J. O’Brien

Michael J. O’Brien

Strategic Partner, Organizational Development Specialist

As a consultant and executive coach Michael O’Brien unravels the complexities of organizations into easy to understand interrela- tionships. Michael’s diverse background in finance, economics and human behavior enable him to take the seemingly unpredictable relationship side of business and make it tangible and manageable. This clear understanding of corporate cultures has allowed Michael to lead some of the world’s top companies to new perspectives of their strengths and of their challenges. Michael has leveraged this gift of discernment by establishing strategic relationships with consulting organizations around the world, as their culture and leadership expert.

After receiving his Honors Business Administration degree from Wilfrid Laurier University in 1986 Michael joined Human Synergistics Canada. During his nine years there he grew the business 900% by listening to clients and developing new products and processes that met their needs. He educated and supported hundreds of internal and external consultants on the use of individual and organizational measurement tools. Clients included Southam Newspapers, Royal Bank of Canada, Ontario Hydro, Agriculture Canada and St. Joseph’s Hospital. In 1994 he received his Master of Education degree from The University of Western Ontario.

In 1995 Michael was promoted to Director of Sales and Marketing at the home office of Human Synergistics in Plymouth, Michigan. While managing a staff of twelve, Michael continued his client-focused approach with organizations like Saturn, American Airlines, Colgate Palmolive, Hewlett Packard, Disney and the University of Michigan. With these and many other clients he helped them improve their teamwork, management, leadership and culture.

In 1999 Michael helped form Star Performance Group and now is the sole owner. Star Performance Group has enabled Michael to reach a global audience with an array of products and services that have helped clients to achieve incredible growth with improved productivity. The list of clients continues to grow including the Caprock Communications, City of Beverly Hills, Caterpillar, Child Health Corporation of America, Department of Homeland Security, Department of Labor, Houston Rockets, KIPP, Manchester College of Arts and Technology, Miami Police Department, National Association of Realtors, PSEG, SASOL, Shell Oil and Yakima Valley Memorial Hospital.

Michael is a firm believer that we all have to give back to the community. As a charter member of the Katy Sun- rise Rotary Club and a Paul Harris Fellow, Michael went to Egypt to help with Rotary’s Polio Eradication Campaign. Michael has served as the secretary of the board for his children’s school. Another of Michael’s passions is South Africa, where he and local partners have set up Star Performance Group Africa to help this emerging nation continue their miracle of change.

Michael and his wife Angela love to travel and experience different cultures and regions as they help Kate, Colleen and Nicolas grow into citizens of the world.

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Monzell Lewis

Monzell Lewis

Facilitator
Areas of Expertise: Corrections, Rehabilitation, Substance Abuse and Youth.

Monzell Lewis is a Chemical Dependency Counselor (CDP), an Instar Performance Master Facilitator, an actor, a radio personality, and a father. Monzell has transcended a dangerous and checkered past and is now an influential professional dedicated to helping those struggling with addiction and crime.

Born and raised in Seattle, Washington, Monzell Lewis was a high school drop out who, by the age of 20, had been shot twice, stabbed and subsequently sentenced to 20 years in prison due to his deep involvement in gang and street activities.

Mr. Lewis has been in recovery since 1975 and has been alcohol and drug free since 1988. He is a Certified Master facilitator for Instar Performance and works as a CDP Counselor in the same corrections facility in Washington State where he was once an inmate. His personal substance abuse experience, with both alcohol and drugs, now provide a unique and valuable perspective for those he serves and counsels.

Mr. Lewis is certified through Washington State in Rehabilitation and travels nationwide facilitating and teaching Instar Performances cognitive behavioral Gordon Graham programs. In addition to his professional endeavors, Mr. Lewis enjoys all sports, has earned his 2nd degree Black Belt in Karate, and is an accomplished actor. Monzell stands for excellence and is the evidence that dramatic positive change is possible for anyone.

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Wil van Haaren

Wil van Haaren

Facilitator
Areas of Expertise: Cognitive Behavior

Wil van Haaren has a background in Manufacturing & Engineering (M&E), Environment, Health and Safety (EH&S) Operations. He holds a Bachelor degree in Chemical Engineering and is certified as a facilitator in Cognitive Behavior Science tools and processes.

Wil van Haaren joined Fluor Engineering in 1981 as a process engineer working on major projects. He joined Dow Chemical in 1985 working in Delfzijl, The Netherlands as production engineer and obtained the responsibility as Director for Manufacturing and Engineering. From 1993-1999, Wil transferred to Terneuzen, The Netherlands, where he held a variety of roles at the Site, Chairman of the People success team for the Site and Technical improvement Director for Butadiene Plants, Production Director for Ethylene Amines and the Benelux Change leader role. In 2000 Wil was appointed Change leader for the Union Carbide – Dow merger in Seadrift, USA and in 2002 he was appointed Production Director and Change leader for the Acrylic Acid Plant in Boehlen, Germany.

In 2006 Wil moved to the US where he held several Site and global roles through 2016 in Empowerment, Management Systems and in Environmental, Health and Safety—serving as Business Operational Leader, covering 180 plants globally. In 2012 Wil became the EH&S Director, specializing in Cognitive Behavior Science for Texas Operations and North America, later transferring this role to the global continuous improvement organization. For his efforts in the field of cognitive behavior science from 2012-2015, Wil van Haaren was honored with “The 2016 Responsible care Employee of the year award” by the American Chemistry Council (ACC)  for his efforts and results in the field of Cognitive Behavior Science, after which he retired from Dow Chemical and started a strategic partnership with Instar Performance.

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Kathy Conklin

Facilitator

Kathy Conklin is a dynamic strategic partner and facilitator for Instar Performance. Kathy Conklin has served as Executive Director of the Saginaw County Business & Education Partnership in Saginaw, MI for over 25 years.  The Partnership is an entrepreneurial nonprofit organization that collaborates with leaders from business, education and the community to increase academic achievement and employability skills within the region.  Conklin also serves as Executive Director of the Great Lakes Bay Manufacturer’s Association.  The Association offers its members the opportunity to network with other manufacturers and potential customer; provides education and support on manufacturing and business issues; and works with local education and training providers to promote technical training opportunities that help ensure a qualified workforce.

Conklin serves the Saginaw Region and beyond as an outstanding community leader providing effective support services that reduce unemployment and turnover.  Her efforts to continually refresh the entry-level labor pool have been very successful in reducing dependence on the welfare system. Additionally, Conklin’s tireless work with at-risk youth is instrumental in systematically reducing school drop-out rates through local programs that she has executed with other community leaders.

Kathy is a life-long resident of the Great Lakes Bay Region.  In 2015 Conklin received The Lifetime Achievement Award from the YWCA Great Lakes Bay Region. She is a graduate of Saginaw Valley State University, as well as Leadership Saginaw and the Great Lakes Bay Regional Institute for Leaders.  She is a certified coach and training specialist in several Instar Performance Professional Development Programs.  Other certifications include H.S. Leadership Alignment, STEPS, and Bridges Out of Poverty.  She is a proud mother to four children and six grandchildren with whom she loves creating fond memories. 

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